This funding record is inactive. Please see the program website or contact the program sponsor to determine if this program is currently accepting applications or will open again in the future.

Farmers Market Promotion Program

Link

https://www.ams.usda.gov/services/grants/fmpp

Additional Links

Notice of Funding Opportunity (Grants.gov)

Deadline

Application Deadline: Jun 21, 2021

Sponsoring Organization

USDA Agricultural Marketing Service (AMS)

Purpose

Awards funding to projects that develop, coordinate, and expand direct producer-to-consumer markets. Aims to make locally and regionally produced food and agricultural products more available and accessible, especially in communities that may have difficulty accessing supermarkets or locally/regionally grown food. Includes marketing support for direct producer-to-retail, producer-to-restaurant, and producer-to-institutional operations.

Program focus areas include:

  • Support and promotion of farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, online sales, or other direct producer-to-consumer marketing
  • Encouraging development of value-added agricultural products
  • Developing marketing strategies for producers of local food and value-added products
  • Coordinating regional food chains and developing mid-tier value chains
  • Reducing on-farm food waste through the promotion of new business opportunities and marketing strategies
  • Addressing changing technology needs in direct producer-to-consumer marketing
  • Paying expenses related to food safety certification and improvements to food safety equipment and practices

Grants are awarded for one of two project types.

  1. Capacity Building grants build long-term organizational capacity in direct-to-consumer markets that result in direct benefit to local farmers and ranchers and maximize their involvement with community organizations. Projects include but are not limited to:
    • Development of tools, techniques, or practices that can be rapidly adopted to help local agriculture markets respond to and recover from COVID-19, including methods of providing direct financial support
    • Market analysis and strategic planning
    • Startup training and education for local farmers, ranchers, and market managers
    • Startup, operation, and expansion projects
    • Recruitment, retention, and outreach to new farmers and ranchers and to consumers to help sustain markets
    • Development of strategies to support partnerships with other organizations affected by the COVID-19 pandemic
  2. Community Development Training and Technical Assistance grants provide outreach, training, and technical assistance to develop, coordinate, or expand direct-to-consumer markets for local farm and ranch operations, engaging diverse local and regional stakeholders to substantively affect local/regional food systems. Projects include but are not limited to:
    • Development of tools, techniques, or practices that can be rapidly adopted to help local agriculture markets respond to and recover from COVID-19, including methods of providing direct financial support
    • Statewide or regional training to help farmers, ranchers, and managers maintain their enterprises
    • Advertising and promotion of locally and regionally produced agricultural products
    • Establishing and expanding producer-to-consumer networks and organizations on a state, regional, and national level
    • Technical support for compliance with regulatory and buyer specifications/standards for small and mid-sized producers
    • Development of strategies to support partnerships with other organizations affected by the COVID-19 pandemic

Amount of Funding

Award ceiling:

  • $500,000 for capacity building grants
  • $750,000 for community technical assistance grants
Award floor:
  • $50,000 for capacity building grants
  • $100,000 for community technical assistance grants

Project period: 36 months
Estimated number of awards: 100
Estimated total program funding: $38,450,000

Matching funds are required for a portion of the project. Applicants must provide a matching contribution equal to 10% or 25% of the total grant award amount based on the funding source of the award. The match amount provided by the applicant will determine the funding source for the award. Matching funds can be cash and/or in-kind contributions and must be from non-federal sources. Additional information regarding matching funds requirements and funding sources for this opportunity can be found in the application instructions.

Who Can Apply

Applications may be submitted by domestic entities owned, operated, and located within the U.S. states or territories. Eligible applicants include:

  • Agricultural businesses or cooperatives
  • Producer networks or associations
  • CSA networks or associations
  • Food councils
  • Local governments
  • Nonprofit corporations
  • Public benefit corporations
  • Economic development corporations
  • Regional farmers market authorities
  • Tribal governments

Priority consideration is given to projects located in low income or low food access (LI/LA) census tracts. Use the four map layers of the USDA Food Access Research Atlas to determine if an address is in a LI/LA census tract.

Geographic Coverage

Nationwide

What This Program Funds

Capacity Building • Starting a Business

Application Process

Application instructions, requirements, and other information can be found on the program website.

Grant program overview video
Applicant webinar recording
Applicant frequently asked questions

Contact

For programmatic or technical questions:
USDAFMPPQuestions@usda.gov

Rural Awards

Examples of past awards communities received in fiscal year (FY) 2020 are described on the program website.

Rural communities who have received funding include:

  • White Mountain Apache Tribe in Fort Apache, Arizona received grant funds to revitalize the local food system through outreach training sessions for local producers, holding an annual Apache Harvest Festival to promote agritourism, operating a small storefront at the Ndee Bikiyaa farm, and establishing Apache Farmer's Markets in the communities of Whiteriver and Cibecue.
  • Siskiyou Economic Development Council in Yreka, California to strengthen 6 existing farmers markets in rural Siskiyou County by creating a centralized regional online marketplace for local producers and market managers. The project will increase capacity for at least 30 farmers and ranchers and at least 30 value-added producers by reaching at least 10,000 consumers in low-income, low-access areas of far northern California.
  • Northwest Michigan Community Health Agency in Charlevoix, Michigan received funding to support the growth of 5 existing farmers markets through enhanced management training, use of data, and strategic planning. The program provides food demonstrations and tastings, market tours and touchpoints, while also increasing the use of Supplemental Nutrition Assistance Program (SNAP) benefits at markets, with the goal of increasing sales for local farmers and making local, healthy food more accessible for consumers.
  • Rosebud Economic Development Corporation in Mission, South Dakota used funding to connect native communities with small, tribal producers on the Rosebud Reservation in south central South Dakota. The program will expand an existing farmers market, create a mobile market, and establish an aggregate CSA to reduce the distance residents in isolated communities must travel to access quality, local food.

Topics This Program Addresses

Community Planning and Coalition Building • COVID-19 Response • Economic Development